New Book 'Avedon Advertising' Documents Richard Avedon's Career in Ads

by SHOWstudio on 10 October 2019

Everything you need to know about the new book exploring Avedon’s prolific career in advertising.

Everything you need to know about the new book exploring Avedon’s prolific career in advertising.

A new book showcasing the late Richard Avedon’s work in the advertising industry has been released via Abrams Books. Avedon Advertising will present more than 300 of the photographer’s images spanning six decades and will examine his impact on the history of advertising. In the first major survey of Avedon’s ads, readers will see campaign images for fashion and beauty brands including Versace, Dior, Chanel and Calvin Klein.

Avedon Advertising book cover, Photography by Richard Avedon
André Gregory, Kelly Le Brock, Vincent Vallarino, Andy Warhol for Dior, 1982, Photography by Richard Avedon
Naomi Campbell and Kristen McMenamy for Versace,1993, Photography by Richard Avedon

Avedon’s advertising work, quite different to the portraits he produced editorially, showcases his portrayal of ‘aspirational America’  during the time of post-war prosperity. Avedon Advertising will focus on his technical mastery, celebrity culture and global brand awareness. The seminal photographer, who shot thousands of advertisements from the 1940s to the early 21st century, is often praised for his ability to create images that drove the public to consume and his indelible impact on the advertising industry.

Hush Puppies, 1997, Photography by Richard Avedon
Dorian Leigh for Revlon, 1952, Photography by Richard Avedon
Versace, 1981, Photography by Richard Avedon
Jean Shrimpton for Chanel, 1974, Photography by Richard Avedon

Avedon Advertising is written by Rebecca Arnold, James Martin, and Avedon’s daughter-in-law Laura Avedon and created in association with the Richard Avedon Foundation.

It is available now through www.abramsbooks.com

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