New Order Collaborate with adidas Spezial for A/W 20

by SHOWstudio on 14 September 2020

The beloved electronic rock band collaborate with Gary Aspden's range for the German sports giant on a clothing range, plus a fashion film soundtracked by unreleased music.

The beloved electronic rock band collaborate with Gary Aspden's range for the German sports giant on a clothing range, plus a fashion film soundtracked by unreleased music.

New Order fans unite - the legendary band have collaborated with adidas Spezial for part of the brand's A/W 20 offering. The founder and curator of adidas Spezial, Gary Aspden, is a long time friend and fan of New Order, which no doubt prompted the partnership. The aesthetic of every piece links back to the repeated three block New Order 'Tour' graphic that the band have used for recent live performances. Amongst the range is an outerwear jacket inspired by Bernard Sumner's love of sailing, football jersey, track jacket and a rework of the Wilsy SPZL trainers. What's more, the collection is showcased in a fashion film, featuring dancer Rentaro Nakaaki of the English National Ballet and soundtracked by a re-edit of the band's first single in five years, Be A Rebel.

Warren Jackson, New Order's visual director, revealed that the collaboration had come about after a backstage meeting, noting that 'Aspden [had first] broached the subject of a collaboration between his capsule range and New Order in the band’s dressing room in Turin.'

Indeed, the adidas Spezial team and New Order worked very closely on this project, with New Order travelling over to adidas' home town of Herzogenaurach, Germany for each design meeting and sample review.

New Order's Bernard Sumner said of the design process: ‘Ultimately, the finished article has to have that adidas Spezial look and feel, combined and realised with the ideas that New Order have brought to this collaboration. It was the same when we first started using synthesisers in the early 1980s... the finite possibilities of what you could do with those machines actually became our guidelines and also an advantage i.e. you got the very best out of what they could do rather than just scratching the surface.'

Spezial's creative director Gary Aspden was excited about getting to work with the important cultural figures of his youth, saying: 'Like adidas, New Order were part of the fabric of my upbringing. They were a huge component in the culture that I come from. Their work and attitude have been an ongoing influence throughout my life and in what I do. Their following was cultish and there wasn't a bus shelter or bus in my home town that didn't have New Order scrawled on it when I was a teenager. I have known the band for over twenty years and both New Order and their current Visual Director Warren Jackson have supported Spezial since its inception in 2014.'

adidas Spezial is available to buy from Friday 18th September 2020 on adidas.com/SPEZIAL.

Watch the fashion film directed by Nick Griffiths and produced by &SON here.

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