New York-based brand Peter Do are the talk of the town. Making their runway debut for S/S 22, designs are sharp, sculptural, elevated. Recently reaching the final for the 2022 Woolmark Prize, the likes of Zendaya and Maggie Maurer are the kind of women you'll see donning Do's fabulous pleated, stoney-coloured looks. Now, Do have collaborated with the iconic brand Opening Ceremony on an exclusive capsule for online luxury retailer Farfetch.
Marking 20 years of Opening Ceremony - the cult New York store and project - the collaboration sees the Peter Do team take the concept of American fashion identity to new luxurious heights through three takes on the varsity jacket, packaged in the iconic Opening Ceremony tote bags. Black and white - a staple for Do - make up the colourways, elevated through Do's staple 'spacer' material and upcycled parachute material from S/S 22. Do commented that, 'We had so many vintage military parachutes left over from our first show, and I thought it would be nice to repurpose them to give them new life. I love that the jackets are all different, with the original seams and printed text included. I'm so happy that these jackets will be worn and loved, and that they came from something that was initially meant to be discarded but are now repurposed! I am thrilled that our collaboration is launching as part of such a progressive project as FARFETCH BEAT. We need more experimentation like this in our industry.'
The union marks the first chapter in BEAT, Farfetch's new global drop of limited-edition releases. Humberto Leon and Carol Lim, Co-Founders and Creative Directors of Opening Ceremony, said in a statement to press:
'Opening Ceremony has always been a pioneer in concept retail. We’re excited to be able to bring that approach to online retail with FARFETCH BEAT. For us, Peter Do exemplifies the best in New York fashion today, and we found so much similarity in how our shared Asian heritage informs everything we both create. The Peter Do team inspires us with their incredible design skill and knowledge. We’re so excited we finally get to collaborate with our friends on this fresh take on our beloved varsity jacket.'
Launched in a black and white series of portraits, photographed by Katsu Naito, the worlds of both brands collide for a family portrait which includes Humberto Leon, Carol Lim, Peter Do, Christine Sun Kim, Maia Ruth Lee, Jawara Wauchoupe, Angela Dimayuga and Alan Kim, plus more.