Peter Do Raises the Stakes on Stillness
The LVMH Prize-winning label debuts their S/S 22 campaign with their trademark codes in progress through a series of behind the scenes images exclusively for SHOWstudio.
The LVMH Prize-winning label debuts their S/S 22 campaign with their trademark codes in progress through a series of behind the scenes images exclusively for SHOWstudio.
For New York-based design group Peter Do, a collective vision powers their evolution forward. This ethos guided their runway show’s concepts, rooted in family-first values, to consider fragments of past, present and (what will be) future memories. To that end, their future invites photographer Michael Hauptman into the family to photograph the new campaign for S/S 22. This marks the first time in seven seasons Peter Do has collaborated with an external photographer.
An Nguyen, Peter Do’s art director, stands alongside Michael Hauptman to infuse the sharp, the sculptural and the Swarovski inspirations that dominated the label’s first ever runway show last September. Shot near the Peter Do atelier in Brooklyn, Hauptman captured the dynamic way pleated silk floats as the body turns. He heightens emotions using the ample proportions in ivory organza and embroidered florals to evoke ethereal moments. The results transform models Valerie Scherzinger and Steph Shiu, in the áo dái style of dresses layered over trousers, synthesised by Hauptman for a distinctly American sleekness.
Nguyen graciously shared backstage photos of Peter Do’s S/S 22 campaign with SHOWstudio. The essence of the label—warmth, diversity, relaxed chic—is reflected as Peter Do himself narrates each image in easy recall below.
