Prada Hideaway is a pop up for Prada at Harrods, London, conceived by renowned designer Martino Gamper. Forget trawling through the sale section and wondering why your size isn't in stock anymore - here's a way to make shopping fun again (don't forget your mask and hand sanitiser though!). Gamper is an Italian designer best known for his 00s project 100 Chairs in 100 Days, and the new space he has created for Prada promises calming wooden interiors, moving images of branches, wood grain and growth rings, and natural tones and shapes.
Using vertical and horizontal lines, the bespoke furniture defines and divides the space covering 90m², which is filled with stripped-back simplicity (a key motif for Mrs. Prada over recent seasons), with a special focus on a selection of shearling jackets in neutral tones as well as a variety of garments made of the finest cashmere with special hand-made treatments. Concept images and video is a collaboration with graphic designer Kajsa Ståhl from the Hackney-based design collective ÅBÄKE.
The hideaway pop-up is open from today, 4 September until 28 September 2020, at Harrods in London.