Prada Is Setting Sail for the 37th America’s Cup

by SHOWstudio on 16 January 2023

Partnering up with The Woolmark Company, the Italian brand has unveiled an exclusive Merino wool kit for the Luna Rossa Prada Pirelli sailing team.

Partnering up with The Woolmark Company, the Italian brand has unveiled an exclusive Merino wool kit for the Luna Rossa Prada Pirelli sailing team.

As a sport, sailing isn’t for the faint-hearted. With the unpredictability of Mother Nature, being on the open water requires a sufficient amount of gear. Well, Prada is upping the ante for fashionable sportswear by teaming up with The Woolmark Company to create the team kit for the Luna Rossa Prada Pirelli sailing team. Ensuring their team will be the best dressed at the 37th America’s Cup set to take place in Barcelona in 2024, Prada has unveiled a collection of Merino wool-imbued garments with performance and the environment in mind.

Luna Rossa Prada Pirelli team for the 37th America's Cup

Including shirts, hoodies, shorts, leggings, a cycling suit, and a waterproof jacket, at the core of the collection is a revolutionary wind-breaker. Crafted from 55% Merino wool, it is lightweight and breathable with a dense weave that makes it windproof to expertly protect the team from all weather conditions.

‘Product innovation has once again been a crucial factor when designing the technical kit for the Luna Rossa Prada Pirelli team,’ explains The Woolmark Company Managing Director John Roberts. ‘With a focus on lightness, elasticity, strength and moisture-wicking properties, our internal experts met with the Luna Rossa Prada Pirelli product development team armed with a selection of the best commercially available Merino wool fabrics.’

Luna Rossa Prada Pirelli team for the 37th America's Cup

With ocean health a top priority for Prada, partnering up with The Woolmark Company was an easy choice. As a natural fibre Merino wool is biodegradable making it a more sustainable option when compared to synthetic fibres that often result in micro plastic pollution.

‘Luna Rossa Prada Pirelli and The Woolmark Company consolidate their joined commitment in terms of innovation, technology and social responsibility by renewing their technical partnership,’ explains Prada Group Marketing Director & Head of Corporate Social Responsibility Lorenzo Bertelli. ‘Merino wool is the perfect partner to ensure high-quality performances thanks to its natural qualities. We are pleased to extend the presence of this 100% natural fibre also in the training uniforms, underlining once again the team's commitment to safeguarding the oceans.'

Luna Rossa Prada Pirelli chooses Merino wool for 37th America's Cup

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