Prada's Linea Rossa Calls On Skatepark Icons For S/S 21

by SHOWstudio on 7 April 2021

The new campaign for the brand's cult 'red line' features some of the biggest names from global skating communities.

The new campaign for the brand's cult 'red line' features some of the biggest names from global skating communities.

In 2018, Prada relaunched their Linea Rossa line. The sportswear-inspired garments were first introduced in the late 1990's and became instantly recognisable with their red strip logos and technical fabrications including nylon - (the brand now use sustainable econyl). In recent years, the discontinued line's cult status was renewed as a result of the growing appetite for retro aesthetics and increased popularity of re-sale sites such as Vestiaire Collective. For the line's S/S 21 campaign, a host of icons from the global skating community wear Prada Linea Rossa, as the brand pivots to re-engage with the sportswear subcultures from which it originates.

Cai Xu Kun, photograph Martine Syms

Shot across the US and China, the instantly recognisable Linea Rossa red stripe delineates a global Prada community centred on sport. Honing in on skating and BMX riding, the campaign features Chinese singer-songwriter and rollerblader Cai Xu Kun; skateboarders Briana King and Rachelle Vinberg; BMX rider Austin Augie and skateboarder Le'Andre Sanders. Captured by Martine Syms, the campaign is focused on the idea of movement, allowed by the lightweight designs which this season feature a mix of polyester knit, techno-knit and nylon.

Briana King, photograph Martine Syms

'The body has always fundamentally inspired Prada Linea Rossa: metropolitan clothing engineered to enhance its form and best enable its function, to free the wearer through a fusion of innovative technicality and modern luxury', said the brand in a statement.

Le’Andre Sanders, photograph Martine Syms



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