Prada's UNESCO Auction

by SHOWstudio on 21 July 2020

Calling all Prada fans! Eschewing a typical campaign for A/W 20, Prada will hold an online auction of unique artefacts from the men's and women's shows, in collaboration with Sotheby's.

Calling all Prada fans! Eschewing a typical campaign for A/W 20, Prada will hold an online auction of unique artefacts from the men's and women's shows, in collaboration with Sotheby's.

Prada's A/W 20 campaign comes this season in the form of an auction catalogue, filled with one-off Prada goodies and items from the men's and women's collections and shows, up for grabs come October. In collaboration with Sotheby's, the Tools Of Memory Prada auction will raise funds for UNESCO educational projects. 'Clothes are objects of desire that remind us of emotion and experience: tools of memory of a precise moment within fashion and time, that on this occasion can help the future' the brand said in a statement- Miuccia Prada never being one to shy away from the times.

Waterlily print silk pyjamas and a fringed wool jacket from the women's show are included in the catalogue, alongside one-off items such as the centrepiece Atlas sculpture by Amo/Rem Koohas and a fitting photograph of Kaia Gerber backstage. From men's comes the anti-hero statue centrepiece, Mrs Prada's 'soundtrack inspiration' and the wool jacket, ties and vests which got the Raf Simons rumours swirling back in January. For Prada die-hards who can afford to splash out, here's the chance to get one-off Miuccia before Simons enters as co-creative director in September.

Explore

Show

Prada S/S 21

Creative Director: Miuccia Prada
Live Review

Live Review: Prada A/W 20 Womenswear

20 February 2020
Live from Milan, fashion editor Georgina Evans reviews the Prada A/W 20 womenswear show.
Runway Show

Runway Show: Prada A/W 20 Womenswear

20 February 2020
Watch the Prada A/W 20 womenswear show in Milan.