Raf Simons Releases S/S 20 Campaign by Willy Vanderperre

by SHOWstudio on 14 January 2020

The Belgian photographer and frequent Simons collaborator returns as the S/S 20 campaign photographer.

The Belgian photographer and frequent Simons collaborator returns as the S/S 20 campaign photographer.

Raf Simons has released the brand's S/S 20 menswear campaign, shot by fellow Belgian, Willy Vanderperre and styled by Olivier Rizzo. The trio have worked together frequently on Simons' imagery over the years. This season, the photographs see models Luca Lemaire, Daan Duez, Maoro Bultheel, Dries Haseldonckx and Ilona Desmet sitting on industrial chairs posed against a stark white background. Each gazes in different directions as if pondering fashion itself - we like to think perhaps the SHOWstudio panel discussion sets might have been on the inspiration mood board for set designer Emma Roach.

Also included in the images is the logo for cult Belgian record label, R&S Records - a black horse over an inverted turquoise triangle, reminiscent of car manufacturer Ferrari's logo. As Simons fans will be well aware, musical influences are a recurrent theme for the designer, having referenced Joy Division, New Order and the gabber genre in collections past.

Shop new season Raf Simons now, over at MACHINE-A.

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