If you’re in constant pursuit of a futuristic dopamine fix, then the interactive studio behind last year's virtual Martine Rose fashion show has just the thing for you. Teaming up with the brand for S/S 23, digital innovators International Magic have created an online experience giving users access to all the action they might have missed when the show was presented earlier this month. Unbeknownst to the front rowers and VIPS, under the Vauxhall Arches in South London (just steps from the area’s infamous cruising bars), twelve hidden cameras caught all the sordid details as models brushed past the vinyl curtain. This digital exercise expands upon the voyeuristic elements of the collection with a CCTV feed that plays the show on a constant loop. Users are invited to swipe endlessly in search of the perfect angle.
This follows last year’s interactive fashion show titled, What We Do All Day which saw a virtual housing block inhabited by 24 people, including Martine Rose superfan Drake. The real-time experience invited users to explore the digital space while having a peek at the inner workings of its real-world residents via webcam. While community was at the heart of that digital exercise, this time around the brand takes a salacious turn in its exploration of excess and insatiable desire. Embrace your inner voyeur by checking out the peep show here.