Saint Laurent Launch Production Company
The Kering-owned brand announce Saint Laurent Productions, an ode to the cinematic allure of their runway shows and history on film.
The Kering-owned brand announce Saint Laurent Productions, an ode to the cinematic allure of their runway shows and history on film.
Saint Laurent's artistic director Anthony Vaccarello has long been enamoured by cinema; indeed the French brand's runway shows held under the Eiffel Tower are cinematic events in themselves. The house's founder Yves Saint Laurent also designed iconic costumes for the screen including Catherine Deneuve's raincoat in Belle de Jour and for Sophia Loren in Arabesque. Following the more recent SELF project, where Saint Laurent collaborated with artists including Daido Moriyama and Vanessa Beecroft on a series of short films, the Kering-owned house is cementing their ties to film by launching Saint Laurent Productions.
The first luxury fashion brand to launch such an in-house film production subsidiary, Saint Laurent will be participating in the 76th Cannes Festival (16-27 May 2023), premiering Strange Way of Life by Pedro Almodóvar, starring Ethan Hawke and Pedro Pascal with costumes by Vaccarello.
'I want to work with and provide a space for all the great film talents who have inspired me over the years,' the designer said in a statement, revealing authors David Cronenberg and Paolo Sorrentino are among the brand's planned future collaborators. 'These directors never fail to open my mind and, in a way, the singular, radical vision they bring to cinema has made me the person I am today.'
