From Louis Vuitton designing the trophy case for the League of Legends 2020 World Championship to Gucci launching a gaming academy, fashion’s fascination with esports is at an all-time high. Looking to get into the game himself, Saul Nash has teamed up with Mercedes-Benz to create a capsule collection for esports organisation SK Gaming. Founded in 1997, the competitive gaming group has teams across several platforms, including League of Legends, Rocket League, and World of Warcraft.
Celebrating 25 years of competitive gaming, the capsule comprises a reversible jacket and long-sleeved T-shirt inspired by the functionality of sportswear. Now anyone can rep their favourite eSports team with the Dashboard Jacket and Digital Gradiant Top embroidered with SK Gaming's sigil, along with the instantly recognisble logo of their sponsor since 2019 Mercedes-Benz. ‘It was inspiring to create garments through the lens of eSports, marrying this with the sleek design and exquisite heritage of Mercedes-Benz, whilst envisioning this in the world of movement that I’m grounded in,' explains Nash.
More than a menswear designer, Nash includes movement director and choreographer in his CV so it should come as no surprise that movement played a pivotal role in this capsule. ‘With performance wear grounded so much in movement, the question was how we could bring gaming which is often a static sport to life through movement,' he states.
Coinciding with the release is a campaign starring dancers and content creators Georgia 'Troubleinc' Paraskevopoulou, Lukas 'Mango' Schändel and Niklas "NiklasNeo" Noerenberg from SK Gaming. Choreographed by Nash himself, the trio move around the Mercedes-Benz EQE as they showcase the functionality of the collection.
The limited edition capsule collection is available now for pre-order on SK-gaming.com