Scarlett Johansson Is Prada's Latest Leading Lady

Fashion has never been shy when it comes to crossing over artistic mediums. Nowhere is this more true than with film. From the Golden Age of Hollywood to the annual Academy Award’s red carpet, fashion has long played an integral role in cinema. No one knows this better than Raf Simons and Miuccia Prada who have both looked to their favourite films as inspirations throughout their career. The duo famously asked the likes of Jeff Goldblum, Kyle MacLachlan, Ashton Sanders and more to walk their A/W 22 menswear show in Milan - a not-so-subtle nod to A/W 12. The latest star to join the Prada family is none other than leading lady Scarlett Johansson, for the brand's The Glass Age campaign.

The two-time Academy Award nominee is arguably one of Hollywood’s most influential talents (and one of the highest paid). Best known in recent years for her role as the Black Widow in Marvel’s The Avenger’s franchise, for Prada she’s trading in her super spy arsenal for the timeless Galleria bag. First introduced in 2007, the classic leather handbag is a mainstay in the Prada line-up. The new campaign features artful renditions of the design in vivid hues, adorned with geometric stripes.

The colourful campaign comes from the mind of Venezuelan-American artist Alex Da Corte. A stark contrast to the brand’s moody S/S 23 campaign shot by David Sims, Da Corte’s vision is all about vivid colour blocking. With references to pop art and surrealism, the campaign sees Johansson explore fantastical world not unlike the installations the conceptual artist has become known for.