NFTs, AI, AR, the metaverse? For many, beginning to understand Web3 can be a daunting task even before thinking of its applications in the world of fashion. Well, digital platform lablaco wants to change that with the introduction of their new app SPIN. The app gives users the ability to browse, try on, buy, and sell virtual garments by several prominent digital designers (including ikon-1 collaborator SCRY). With an easy-to-use interface making it easier than ever for anyone to dip their toes into the metaverse, lablaco is taking it a step further for the digitally averse with a physical exhibition at Galeries Lafayette for the launch of SPIN.
Intending to make fashion in Web3 approachable for everyone, the app allows users to dip their toes into the metaverse by using AR (augmented reality) technology to try on virtual wearables. Utilising AR gives users the ability to create what lablaco dubs ‘zero-waste’ content anywhere they go. As an easy-to-use introduction to digital wearables, SPIN hopes to ‘educate customers who are new to Web3’. Lablaco co-CEO and founder Eliana Kuo explains ‘we need to take customers hand in hand and start with something they can relate to.’
For lablaco this means easing customers into the world of Web3 with a distinct phygital approach. The app gives users the ability to purchase digital garments as NFTs that come with a made-to-order physical garment delivered to homes worldwide. Continuing this phygital approach, lablaco has partnered with Galeries Lafayette on a special exhibition.
Located inside the iconic Parisian department store’s atrium is ‘Web3 Fashion: The Origin Story’. Wrapped in 3D artwork created from photos of poster waste collected from around Paris, the exhibition hopes to drive home how Web3 can create a more sustainable world. When customers enter the space they’ll be able to scan QR codes of various designs allowing them to virtually shop and try on an array of garments.
‘Even though it looks super high-tech in terms of installation and concept, we want the culture and humanity to be the centre of the conversation: how to bring the real value to the physical world and product through web3 technology, while not losing the cultural and human aspects of the fashion industry’, explains Kuo.
For everything you need to know about SPIN and to start shopping digital fashion head to SPIN.fashion.