SHOWstudio's Metaverse Tracker

by SHOWstudio on 20 May 2022

Welcome to SHOWstudio’s bi-weekly metaverse newsletter on the latest fashion projects in virtual worlds, keeping your AR and VR pointed towards the future.

Welcome to SHOWstudio’s bi-weekly metaverse newsletter on the latest fashion projects in virtual worlds, keeping your AR and VR pointed towards the future.

Kenzo Takada

The legacy of Kenzo Takada, founder of the namesake brand which was recently taken over by Bape's Nigo, will be explored in Decentraland's Fashion Street Estate from Saturday 21 May at 11:59pm (UTC) to Sunday 22 May at 11:59pm (UTC). Having released a limited NFT collection of Nigo's take on the Kenzo flower, Kenzo will now take up virtual space in a building conceptualised by Decentraland, Lumière, and Holdex. The unique digital experience celebrating Kenzo Takada in painterly forms helps understand Kenzo’s passion for fashion and art. This metaverse exhibition also features his self-portrait using an AI intervention. Not to be missed.

Explore the event here.

Kenzo Takada, Decentraland

Natasha Zinko

Ukrainian, London-based designer Natasha Zinko launched their first NFT collection on 20 April, and it goes on sale this Sunday. Titled PIXEL LOVE HEART STORY, the capsule leans into glitchy, digital aesthetics, staying true to the brand's penchant for graphic print and bold, playful colour. Created in collaboration with fashion NFT platform BNV, the capsule was launched with a party in London and online get together in the virtual world of Decentraland. Including a white rabbit, heart cut-out jeans, love heart choker and graphic hoodie and sliders, 100 of the brand's hero items loved by the likes of Cardi B and Hailey Bieber were dished out in mystery boxes, randomly distributing 5 NFTs to users before the remaining items went on sale for 0.1 ETH.

Natasha Zinko


Earlier this month, the technical fashion brand AlphaTauri launched a hybrid campaign with physical and virtual elements. A digital backdrop was created using Unreal Engine technology, placing models into a 3D world. The on-going campaign celebrates AlphaTauri's material innovations, including their waterproof Taurobran® textile technology, 3D knitwear and heating fabrics created with Telekom AG and Schoeller.

AlphaTauri, campaign part 1

Institute of Digital Fashion

IRL and URL activate with drag icon Tayce and Fashion East’s Chet Lo for ‘Second Skin Couture’ as IoDF co-founders Leanne Elliott Young and Cattytay headline this year's BMW Forum for ‘Metaverse and innovation.’ Decentral Art Pavilion is an international event that focusing on artists, and individuals using NFT’s to advance blockchain use in the art world.

IoDF x Chet Lo x Absolut


The digital fashion platform ZER010 promotes transparency as a USP. Their commitment to innovation is based on two conditions: basic and tuned. Basic mimics IRL fashion while tuned transforms the space between start and finish, presenting fashion innovations only possible in URL. Launching their first digital re-issues with their Signature Pack on their app, they curated selected digital items from their archive with new tech updates to optimise them for today, presenting the platform’s vision of the possibilities of the metaverse.

Experience the technology here.

Wonder in Decentraland

Lola Okiyuga, the culture company Wonder’s founder, believes in powerful intersections. By pairing her company to the Metaverse and Web 3.0, barriers to access and resources will become democratised much quicker than the digital world. Check out her ‘decentralised’ manifesto.

'With low barriers to entry and ready availability of resource and access points, the degree to which the crafting of its environment has been democratized is not perfect, but has gone further, faster to create a more level playing field than spaces in our physical world.' - Lola Okuyiga

Lola Okuyiga, Founder and CEO of Wonder

Rave Review

Ever wanted Vivienne Westwood-themed undergarments? Stockholm’s female-led collective, Rave Review, has you undercovered with their NFT project ‘Cryptopanties.’ This carbon neutral blockchain is as sustainable as Rave Review’s values of community and commonality.

Blueberry Entertainment

‘Dear Evan Hansen’ continues its record-breaking ways by partnering with Blueberry Entertainment to release a digital version of the musical’s iconic blue-striped polo on Roblox. The polo symbolises a yearning for connection that aims to promote thoughtful self-expression in the metaverse.

Tommy Cash

Estonian rapper and singer Tommy Cash partners up with AR fashion aficionados ZERO10 for his first NFT. Previous work with Maison Margiela and Rick Owens proves Cash has a way with provocative aesthetics to celebrate sexual freedom and body positivity. His Adam's Fig Leaf NFT arrives just in time for clever clap backs in our climate of disapproval.



DRESSX Launch Their Very Own NFT Marketplace

24 March 2022
As NFTs continue to dominate fashion's digital space, digital fashion platform DRESSX try their hand at launching their own NFT marketplace.

Is the Virtual Catwalk the Future?

28 March 2022
Dundas, Tommy Hilfiger and Etro were amongst the brands who showed virtual presentations as part of first Metaverse Fashion Week. Is this the beginning of the end for the traditional catwalk show?

Crypto King Philipp Plein on his New London Store and The Metaverse

29 April 2022
Love or hate him, Philipp Plein is fast becoming one of fashion's biggest advocates for the metaverse with his revolutionary new Crypto Concept Store.
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