Slam Jam and Luca Benini Reimagine the Converse All Star Chuck 70

by SHOWstudio on 25 September 2021

The Italian streetwear powerhouse have put their spin on the modern iteration of the timeless All Star trainer.

The Italian streetwear powerhouse have put their spin on the modern iteration of the timeless All Star trainer.

Both Converse and Slam Jam are powerful and impactful bodies when it comes to talking about trainers. The Converse All Star shoe is iconic and globally recognisable. The Chuck 70, first introduced in 2013, is an updated version of the original style. Like Slam Jam, the Italian streetwear powerhouse, the baseball shoe carries with it a high cultural cachet. Drawing on the history of the trainer, Slam Jam's Luca Benini give their take on the shoe in homage to the 1980s.

Slam Jam x Converse

Converse All Stars having played a leading roll both on and off screen - think Danny Zuko in Grease or Eleven in Stranger Things - collaborating with the likes of Yoon Ahn of AMBUSH who have been brought in to reinvent the iconic design. The Chuck 70s feature an embroidered, rather than printed, logo patch, and a thicker heel than the original All Stars, and Benini chose to look to the 1980s for inspiration. He chose this time frame as it was the final decade when the trainer was utilised for its original purpose as a basketball shoe.

Slam Jam x Converse

Inspired largely by the American rock bands of the era who wore Converse on and offstage, Benini's black Chuck 70 features frayed edges and a black upper with a punk-rock aesthetic, also featuring a Slam Jam logo.

Slam Jam x Converse

The Converse x Slam Jam Chuck Taylor 70 is available from 25 September at Slam Jam and online.



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