Stella McCartney's Latest Capsule Collection Looks To The Generation Of Tomorrow
Lending her platform to Gen Z talents Ed Curtis, Maisie Broome and Tom Tosseyn, Stella Shared 3 elaborates on the letter 'Y' from her A-Z Manifesto, representing the next generation of youth.
Lending her platform to Gen Z talents Ed Curtis, Maisie Broome and Tom Tosseyn, Stella Shared 3 elaborates on the letter 'Y' from her A-Z Manifesto, representing the next generation of youth.
Stella McCartney's latest capsule collection merges the past with the present, collating new ideas with the old to create a collection that's as forward-thinking as her sustainable principles. Particularly inspired by 'Y is for Youth' from the brand's famed A to Z Manifesto, the British fashion house offered its platform to three creative forces: Ed Curtis in London, Maisie Broome in New York City and Tom Tosseyn in Antwerp, forming a collective in the form of a collection to represent the values closest to McCartney's heart (Gen Z and sustainability of course).
Focused on a club-kid perspective, each creative's richly coloured prints are splattered across signature Stella McCartney pieces. Neutral colours contrast rich hues of greens and purples, colouring vegan fur-free fur pieces alongside hoodies and other wardrobe staples.
Commenting on the importance of borrowing from her own A to Z Manifesto, Stella McCartney revealed in a statement:
'For my McCartney A to Z Manifesto, I shared my platform with next-gen artists who interpreted our values through their visions. Stella Shared 3 continues this spirit of collaboration today, remixing indisputably Stella pieces with prints by incredible talents of tomorrow - collectively advancing by sharing our respective skills, resources and communities.'
Each bringing their own vision to Stella McCartney, South London-based artist and fashion designer Ed Curtis decorated reversible puffer jackets in optical prints to reversible puffer jackets, Maisie Broome - celebrated for her hand-marbled prints and faces on painted suns and flowers - fashioned her aesthetic on organic cotton jersey t-shirts and dresses as well as pale yellow hoodies while Antwerp-based graphic artist Tom Tosseyn who openly shares in McCartney's passion for the environment, chose to reinterpret the Stella McCartney logo to include the slogan 'Restoring the balance.'