Stella McCartney's Latest Capsule Collection Looks To The Generation Of Tomorrow

by SHOWstudio on 11 October 2021

Lending her platform to Gen Z talents Ed Curtis, Maisie Broome and Tom Tosseyn, Stella Shared 3 elaborates on the letter 'Y' from her A-Z Manifesto, representing the next generation of youth.

Lending her platform to Gen Z talents Ed Curtis, Maisie Broome and Tom Tosseyn, Stella Shared 3 elaborates on the letter 'Y' from her A-Z Manifesto, representing the next generation of youth.

Stella McCartney's latest capsule collection merges the past with the present, collating new ideas with the old to create a collection that's as forward-thinking as her sustainable principles. Particularly inspired by 'Y is for Youth' from the brand's famed A to Z Manifesto, the British fashion house offered its platform to three creative forces: Ed Curtis in London, Maisie Broome in New York City and Tom Tosseyn in Antwerp, forming a collective in the form of a collection to represent the values closest to McCartney's heart (Gen Z and sustainability of course).

Focused on a club-kid perspective, each creative's richly coloured prints are splattered across signature Stella McCartney pieces. Neutral colours contrast rich hues of greens and purples, colouring vegan fur-free fur pieces alongside hoodies and other wardrobe staples.

Commenting on the importance of borrowing from her own A to Z Manifesto, Stella McCartney revealed in a statement:

'For my McCartney A to Z Manifesto, I shared my platform with next-gen artists who interpreted our values through their visions. Stella Shared 3 continues this spirit of collaboration today, remixing indisputably Stella pieces with prints by incredible talents of tomorrow - collectively advancing by sharing our respective skills, resources and communities.'

Each bringing their own vision to Stella McCartney, South London-based artist and fashion designer Ed Curtis decorated reversible puffer jackets in optical prints to reversible puffer jackets, Maisie Broome - celebrated for her hand-marbled prints and faces on painted suns and flowers - fashioned her aesthetic on organic cotton jersey t-shirts and dresses as well as pale yellow hoodies while Antwerp-based graphic artist Tom Tosseyn who openly shares in McCartney's passion for the environment, chose to reinterpret the Stella McCartney logo to include the slogan 'Restoring the balance.'

Ed Curtis for Stella Shared 3
Ed Curtis for Stella Shared 3
Stella Shared 3

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