Supriya Lele Teams Up With Swatch

by SHOWstudio on 7 September 2021

The London-based womenswear designer has drawn on her signature aesthetic for a line of watches.

The London-based womenswear designer has drawn on her signature aesthetic for a line of watches.

Since Fashion East alumna Supriya Lele came onto the London fashion scene in 2016, she has remained a must-see on the schedule. Combining a teenage love of heavy metal - think sticky black PVCs- with her Indian-British heritage (Lele often draws on the sensual draping of the sari together with vibrant pastel tones and Indian prints), the Supriya Lele brand offers a unique take on womenswear. With the LVMH 2020 prize under her belt (Lele was a joint winner), and having previously collaborated with Barbie, today the designer unveils a new line of watches with Swatch.

Supriya Lele S/S 20

From Vivienne Westwood in the early nineties, to Jeremy Scott in 2011, the Swiss watch brand is no stranger to high fashion collaborations. Bringing her playful twist on minimalism into the fold, Lele drew on the Madras check, sheer fabrics, and palette of burnt orange, blue, green and yellow from her collections. The Swatch X Supriya Lele SKIN CLASSIC watch case is made from bio-sourced plastic, with three of the designs featuring the Madras check and two have their face numbers in Hindi.

'I looked to my signature minimalist silhouettes, traditional saris distressed to transparent overlays, dyed squid- ink black, peacock blue, medallion yellow and the Madras check for inspiration. The Swatch SKIN CLASSIC provided the perfect canvas and is worn almost like a second skin – the light, minimalist look and feel has many synergies with my creative vision', Lele explains.

The Swatch X Supriya Lele SKIN CLASSIC launches online September 7.

Swatch X Supriya Lele SKIN CLASSIC



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