Intending to express our 'whole selves' through digital fashion, The Fabricant's latest venture WHOLELAND does what it says on the tin, with each chapter promising to further build on the story of individuality and inclusiveness, taking digital fashion fans for a wild ride through an experience that combines fashion, mythology and the rave scene. Featuring a bunch of NFT drops, Web3.0 experiences and hushed collaborations with other brands and digital artists, the label's notoriety for the beautifully-told digital craft has been elevated yet another notch.
Kicking off with a collection of wearable digital accessories (XXories), these pieces will be sold as NFTs, acting as an access key to participating in each chapter of the house's digital fashion journey. 'Digital fashion is a vibrant young industry reimagining what fashion can be when it exists purely in virtual worlds. We should be provocative and pushing boundaries every single time we create', said co-founder & CEO Kerry Murphy in a statement.
As a pioneering startup, The Fabricant has made a name for itself through its boundary-pushing digital craftsmanship, which has gained global prominence since it was founded as the world's first digital fashion house in 2018. They are accredited with selling the first ever digital garment on blockchain for US $9,500 in 2019.
You can sign-up for the WHOLELAND waitlist, which opens in late November, via The Fabricant website.