The 'Gucci Places' Initiative Gain Two More Secretive Locations

by SHOWstudio on 19 October 2021

Launched in 2017, 'Gucci Places' was designed to encourage people to explore diverse locations around the world - all that hold a special significance for the house and creative director Alessandro Michele.

Launched in 2017, 'Gucci Places' was designed to encourage people to explore diverse locations around the world - all that hold a special significance for the house and creative director Alessandro Michele.

Unveiled in 2017, the first Gucci Place happened to be the infamous Chatsworth House, residing in Derbyshire, England. Subsequently, Gucci supported the 2017 exhibition held on the estate titled House Style: Five Centuries Of Fashion while also choosing the location as a backdrop for the Gucci Cruise 2017 advertising campaign. Since, Gucci have added several other locations over time, all holding equal importance to both Gucci's heritage and Alessandro Michele himself, followed by the recent announcement of two more scenes alongside a new project.

Celebrating Gucci's demonstrated love of cinema (exemplified through GucciFest, which premiered the designs of 14 up and coming designers through a mini-film series totalling seven episodes), the first new Gucci Place has been revealed as the Khudozhestvenny in Moscow, Russia. One of the world's oldest cinemas which is still in operation, the venue opened way back in the November of 1909, becoming instantly popular amongst fellow forward-thinking Muscovites. Originally designed as a one-storey building, the cinema was redesigned by Moscow's famed Art Nouveau architect Fyodor Schekhtel. Gucci's relationship with the Russian landmark debuted with an event that screened the Gucci Aria collection in April earlier this year, with the house confirming the continued blossoming of the partnership to unfold through a series of Gucci 100th Anniversary events.

Khudozhestvenny Moscow, Russia

So, with one location confirmed in Moscow, Russia, where could the second location be, you ask? Well, if you're a London native, like SHOWstudio, you'll find it may be closer than you realise; The Savoy Hotel. Known to be where Gucci founder Guccio Gucci worked as a lift boy in the early years of the 20th century, The Savoy understandably has an exceptional place in Gucci's heart. To celebrate the brand's connection to The Savoy, where it's said young Gucci developed an admiration for luxury goods and luggage, the house will continue to celebrate its centenary with a number of initiatives at the grand hotel. In addition, the hotel's flagship Royal Suite will feature furniture, furnishings and decorative items from the Gucci Décor collection with art and antiquities from Christie's auction house carefully chosen to complement the aesthetic.

The Savoy Hotel, London, England

Collaborating with garden and landscape designer Tom Stuart-Smith, Gucci will also revisit the first Gucci Place through a new development within the garden at Chatsworth. The transformation took place for two years on a 15-acre area known as Arcadia; open, meadow-like glades give views out into the park, contrasting with different shaded areas and woodland flowers - a scene as rich in colour as Michele's very own Gucci

Want to get involved with the story of each location? You now can, through the Gucci App, which provides a description of each place featuring texts, pictures and videos. Users can also access an information section, enabling them to contact the place by email or phone or visit its website.

Chatsworth House, Derbyshire, England


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