The Gucci Ken Scott Epilogue Campaign Really Is A Floral Dream Come True

It's no secret that Alessandro Michele appreciates a good dose of 70s glamour, especially when it comes to his designs and collections for the Italian house Gucci. Michele incorporates his love for the decade wherever he can, and his use of chaotic, hypnotic, and not to mention dazzling floral patterns are certainly no exception. Admitting by his own accord that the designer is 'obsessed with floral prints,' it only felt natural that with spring on the horizon and in true Michele fashion, the creative director has chosen to reimagine the floral designs of Ken Scott, otherwise known as 'the gardener of fashion,' through an extraordinarily colourful and dreamlike collection. Despite the very old cliche that florals have long been associated with spring, this time, they're really having a moment. SHOWstudio has even collaborated with Athlyn Floral Design Studio to interpret this season's fashion shows. So yes, you heard it here first folks, florals are in for spring!

Choosing to reside in Milan throughout the 60s and 70s, Scott created his colourful patterned fabrics and line that favoured large scale flowers. Working with anything from peonies and roses to poppies and sunflowers, his work can ignite such visceral feelings, you almost feel like you can smell the flowers themselves. Over the previous years his romantic designs have also been likened to the wonderful wallpaper prints designed by the godfather of arts and crafts himself, William Morris.

Directed by longtime Gucci collaborator Christopher Simmonds and photographed by Mark Peckmezian, the campaign reveals how the collection has translated Scott's rich archive and emblazoned the 70s floral prints onto various Gucci pieces for the brand's epilogue collection. Michele said of the designs, 'Ken Scott was a really great creator of fabrics, he mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs; he multiplied them, turned them into something that stood out.'

The Gucci Ken Scott collaboration is applied to a variety of pieces including fleeces, evening gowns, silk accessories as well as the house's signature bags styles. For men, the look is sporty and casual; a black cotton fabric has been printed with gold lettering, mixed with gold and silver flowers. As for the women, the decorative floral motifs can be seen on a range of items; T-shirts, sweatshirts, skirts and shirts (not to mention the odd flowing dress and some underwear numbers too.)

Celebrating the collection's launch, the Gucci Podcast will feature a special episode starring writer, academic, critic and professor of fashion cultures and histories at London College of Fashion Shahidha Bari, who narrates a story uncovering the American designer's life and his legacy in contemporary fashion.

You can buy pieces from the Gucci Ken Scott epilogue collection here