The Media Platform Championing Upcycling Technologies in Fashion

All the clothes that humanity needs, have already been produced, the multifaceted platform bettter proclaim in their mission statement. Described as 'the first system of upcycling technologies', bettter focuses on turning around the damaging impact of clothing production on the planet. Their latest drop proposes another layer of meaning to their resilient stance, with a homage to Ukrainian rave culture.

Titled MRIYA drop_09, the collection was launched in collaboration with Dover Street Market. Many of the upcycled garments can be deconstructed and worn in different ways, as evidenced by the accompanying campaign images and film, where models march on a running machine. Sharply tailored coats and crumpled white shirts are combined with hybrid sports and office jackets; a shell jacket takes on sharp shoulders and a cinched waist with the aid of elasticated toggles, cobalt blue trousers offer a hint of trompe l'oeil, with one pair layered over the other.

Produced and sourced in Ukraine, the collection is created by upcycled materials which include tents and sleeping bags, together with swimming costumes and cycling gear. With everything produced based on demand, each piece is unique, owing to the upcycled materials used. Buyers are also able to choose a pattern of their choice for their garment.

'The country we love and are now forced to fight for has been building its future on the values of freedom, equality, openness, diversity, and respect towards others, their choices and their boundaries. These values we share are exactly what rave culture has long stood for, making it one of our natural inspirations and allies as we continue to promote what we believe in through our platform', bettter told us in a statement.

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