Thom Browne Stands To Attention with Latest Campaign

by SHOWstudio on 14 April 2023

The Spring 2023 campaign sobers up from the runway show last June, honing in on the designer's campy take on prim and proper.

The Spring 2023 campaign sobers up from the runway show last June, honing in on the designer's campy take on prim and proper.

At the Thom Browne S/S 23 menswear show in Paris, the American designer's penchant for mixing work and pleasure came through in abundance with tweed jockstraps and low-slung shorts. For the Spring 2023 campaign, the pomp and splendour of the Opera Garnier in Paris becomes a distant memory, as models stand prim and proper showing gingham-check chenille tweed looks in all their glory.

Tweed in candy-coloured pinks, blues and greens makes up the offering of staple pleated skirts, coats and a varsity jacket, matched with ties, boater hats and plimsoles in true Browne prim and proper style.

Revisit the runway show here.

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