Despite having no electricity, internet or water, the Ukraine-based brand KACHOROVSKA have reached the top of their game by working with artificial intelligence technology for their latest shoe campaign, We Speak Shoes.
Setting an example to the fashion industry and beyond, creative director Alina Kachorovska aims to inspire creativity and bravery in every one of us with their future-facing campaign doing precisely that. Merging creativity with technology, the campaign acts as a dedicated love letter revealing to its customers and the tech world the ever-changing art forms a shoe takes on to transform into reality.
In the last few decades, there has been extensive growth in the power of artificial intelligence, so much so that our daily lives rely on it more than you may think. As people are waking up to the possibilities that can be created once technology and creativity collide, we find ourselves on the cusp of something unimaginable. 'The AI did what would have taken a person forever in 3210784 seconds. I believe we are witnessing the birth of a new era in culture. I call it a neo-renaissance, where there is absolute neo/innovative creativity that creates pure beauty in its highest essence', commented Kachorovska.
Despite the war in Ukraine waging on, the KACHOROVSKA campaign proves that the sky is the limit when harnessing your creative power as both Kachorovska and her team continue to pour their soul into their craft, while utilising tomorrow's technology to help them do just that.