Valentino Is Taking Over The Eternal City

For its upcoming A/W 22 couture show the Roman maison is gearing up for a homecoming in the Eternal City. Creative director Pierpaolo Picciolo worked with Roma Capitale to create a memorable event for the Italian capital. 'I would like to thank Maison Valentino for its return to Rome, with a fashion show that announces itself to be unique,' explains the Mayor of Rome Roberto Gualtieri. 'With its architectural and artistic marvels, this city is the best venue to host the style of the Italian Maison de Couture.'

The decision to opt out of presenting in Paris along with the other big names was an easy one for Picciolo who explains, '‘Roma is the place where everything starts, the life, the people, our stories, and identities are here. We belong to this place as much as this place belongs to the world and to Valentino.'

The show is set to take place on 8 July, just around the corner from the brand's headquarters. Everyone not lucky enough to be in Roma will be able to catch all the action via digital stream.