Last year Maison Valentino celebrated the VLogo signature with the debut of a unique art book that compiled a series of diverse interpretations of the signature logo design. Considered an archive on paper, the first edition of the VLogo book included images and texts, photographs and drawings, signs and alphabets of a specific moment in our recent history, ephemera that's only been added to for the all-important issue two.
Paying tribute to the power of creativity and collaboration, the industry's hottest network of art directors, photographers, and stylists have all once again been called upon to reinterpret the very nature of Valentino - and its place in the fashion world today - by reinterpreting the iconic Vlogo using a stylised campaign image.
In a press release, the Maison reflected on the true identity and purpose of issue two, writing that it is 'more than a coffee table book, but a canvas of possibilities.'
'In 1968, "Power to the Imagination" was written on the walls. Today, imagination means re-imagining in order to make things possible. To not stop dreaming in order to continue generating change. In the profound idea of creative director Pierpaolo Piccioli, this is not a simple aesthetic exercise or a coffee table book, but a canvas of possibilities, of aesthetic-ethical tensions, of a transference of complexity through the prismatic spectrum of the Valentino logo. Every year, a new exercise.'
Recognising that fashion is not a simple commercial phenomenon but 'an engine of evolution', in the words of Valentino, the Maison have invited 032c, Dust, Dazed, LOVE and Purple, among 25 other publications, to contribute towards the project. New contributors to the project include editors of Flash Art, Gea Politi and Cristiano Seganfreddo, and Valentino's style offices; all of which have animated the art book with signs, drawings, and graphics, making it even more personal - a testament to love in its purest form.