Valentino Moves to Milan Fashion Week

by SHOWstudio on 4 February 2021

Having historically shown on the Paris schedule, Valentino have announced that their upcoming co-ed A/W 21 collection will be shown at Milan Fashion Week.

Having historically shown on the Paris schedule, Valentino have announced that their upcoming co-ed A/W 21 collection will be shown at Milan Fashion Week.

In another schedule shakeup, Valentino has announced that they will show their co-ed A/W 21 collection at Milan Fashion Week on 1 March 2021. In the past, the luxury Italian house has always hosted their shows on the Paris schedule.

'The worldwide current scenario and the continuous updates on the COVID-19 regulations, has brought Valentino to reconsider once again where to present its Fall/Winter 21 collection,' said the brand in a statement.

Look 38 from the Valentino S/S 21 haute couture show

Creative director Pierpaolo Piccioli lives with his family in the Italian coastal town of Nettuno (where he originally grew up) and commutes to the house's atelier in Rome. By moving to the Milan schedule, Valentino is declaring its support for the Italian fashion system, bringing things closer to home and embracing the house's Italian heritage all at once.

For Valentino's latest S/S 21 haute couture show, Piccioli made couture for both men and women in a digital runway presentation soundtracked by Robert Del Naja of Massive Attack. The house also showed menswear and womenswear together on the runway for the first time during the S/S 21 ready-to-wear show last September, which was housed in an industrial Milanese metallurgical foundry. Thanks to COVID-19 restrictions, this show was presented on the Milan schedule (as opposed to their usual Paris slot). As people around the world are unable to travel thanks to lockdown restrictions, fashion brands are gravitating towards home and embracing their roots. London Fashion Week's A/W 21 instalment, beginning next week, is the first schedule to officially go 'genderless' - another decision which was made thanks to challenges brought on by the pandemic and Brexit. The announcement that Valentino's A/W 21 collection will be co-ed is in keeping with a future in which clothes are less demarcated by gender binaries, with brands and now, schedules, leading the charge.

Look 39 from the Valentino S/S 21 haute couture show

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