Valentino Teams Up With Emma Roberts' Book Club Belletrist

For the latest chapter of the Valentino Collezione Milano campaign, The Narratives, Maison Valentino has teamed up with Emma Roberts’ book club Belletrist, to focus on the written word and nothing but, choosing to partner with nine independent bookstores across America.

Priding themselves on being a longtime supporter and 'active participant in the literary community', the ValentinoxBelletrist partnership has given the Italian luxury fashion house the opportunity to work directly with independent bookstores, encouraging them to tell their stories and bring the community together by placing importance on the written word, bringing it to the front and centre of the campaign.

Now in its fourth year, Belletrist exists to 'celebrate good books and the people who read them'. From April 21-28, customers are invited to visit any of the nine bookstores to see posters from the campaign, even taking home a personal-sized one themselves, along with a special ValentinoxBelletrist tote bag.