From the 16 artists whose illustrations featured on the Valentino A/W 21 haute couture runway, to the VLogo books which invited fashion publications to reimagine the Italian luxury brand's logo, artistic director Pierpaolo Piccioli has been on a mission to grow a moderen artistic community around Valentino. Ahead of today's A/W 22 show in Milan, Piccioli revealed his latest collaboration with the author and artist Douglas Coupland on a very special live stream invitation. Served in a hot Valentino Pink box, a literature booklet includes 40 of Coupland's graphic typeface works which offer musings on life as we know it and the theme of humanity which Piccioli has made his focus at the brand.
Accompanied by a pink pencil, encouraging the recipient's own interaction in the world of Valentino, the Pink PP Book by Douglas Coupland features 10 works created exclusively for Valentino. Known for his sharp commentary on modern day life, phrases included in the box range from the empowering 'Beauty has kind of become an act of rebellion' and 'Everybody owns the future', to the realms of existential crisis: 'Are you a prisoner of your era' and 'I miss my pre-internet brain.'