As Paris slowly starts to get back on their feet after being kicked down by the coronavirus, rumour has it (it's worth clarifying that official reports have been written) that the city will start to reopen this month. Considering Paris Fashion Week is steadfastly approaching, this can only be a good thing. So, in light of this news, kickstarting the lead up to the Louis Vuitton show at Paris Fashion Week scheduled to be on 21 January, the house has revealed their plans for a month-long series of 'phygital' (a mix between the physical and the digital) menswear events taking place in the City of Light titled Louis Vuitton: Walk in the Park.
The first event will be a pop-up store opening on 8 January featuring all types of trainers designed for the house by men's artistic director Virgil Abloh. The pop-up space - erected by its headquarters on Rue du Pont Neuf - serves as a place dedicated to limited-edition Louis Vuitton, thrilling LV collectors worldwide.
The store will be located at 28 Quai de la Mégisserie and will be a temporary home for some of the brand's most celebrated and popular sneaker designs created for the house by Abloh. There will also be various collectable jewellery accessories from previous seasons; necklaces, rings and bracelets all in an exclusive Paris design will be available to buy during the pop-up, unlike the 12 unique pieces that will also be on show (but are deemed too precious for sale.) The store will also sell previous seasonal sunglasses and past editions of the 1.1 Millionaire sunglasses — Virgil Abloh's reinterpretation of the Pharrell Williams and Nigo-designed frame. The space will also have an essential feature; Hall of Fame. The purpose of the intriguing Hall of Fame is to also allow visitors to purchase a limited selection of the five rarest LV trainers designed and launched ever since Abloh's first collection for the house back in 2019.)
The second event leading up to the all-important show will begin on 18 January at the famed Louis Vuitton flagship store located at, Place Vendôme where store visitors will have the opportunity to interact with Zoooom with friends characters - an animated project created with Reggie Know which debuted in July for S/S 21 -enabling customers to get to know the Louis Vuitton mascots through a digital medium. This continues a new chapter for the house, merging the digital with the real world; something we have been so accustomed to doing thanks to the global pandemic, and which Abloh teased with recent runway shows in Shanghai and Tokyo.