Visualising Fashion Identity with Central Saint Martins

by Hetty Mahlich on 3 April 2023

Fashion Design and Marketing BA students from Central Saint Martins showcase the varied possibilities for fashion image-making and communication as part of their latest project where they were tasked with inventing a personal universe to promote their design identities.

Here, explore a selection of their multimedia outcomes including fashion film, photography, installations and CGI.

Fashion Design and Marketing BA students from Central Saint Martins showcase the varied possibilities for fashion image-making and communication as part of their latest project where they were tasked with inventing a personal universe to promote their design identities.

Sara Mikorey

Hardness is the closest to death.

Portraying how the silenced parts of one develop into the desire to create internal landscapes. When imagination is an outsider's best proven tool, refuse to forget to look up.

@serroit

Sara Mikorey, photography Mark Lebon
Sara Mikorey, photography Sara Mikorey
Myah Hasbany

This project was an opportunity to explore the awkwardness I feel in my body as a non-binary person in a way that is celebratory rather than negative.

@myahhasbany

Myah Hasbany, photography Nimie Wil @nimiewil
Myah Hasbany, photography Myah Hasbany
Dieter Vlasich Obermann

Las Tres Hermanas: Companion Farming (Tepari, Cucúrbita, Zea Mays)
The three sisters help each other thrive; the corn provides a scaffolding for its sister bean to grow around, the bean provides nitrogen that feeds the soil at the sisters’ roots, and the squash with its large prickly leaves forms a shield dome that protects the crops from invasive weeds whilst also creating a greenhouse effect, locking moisture, allowing for the sisters, through this natural interaction and relationship, to survive and prosper.

@dietervlasich

Dieter Vlasich Obermann
Jiaqi Jiang

I aim to create a world that communicates between cultures in a modern sense and picturing the lost individuals in the urban forest.

@jiaqi_zheng

Jiaqi Jiang
Gabriel Bowden

The Ballad of The Masked is an exploration on the plurality of identity, explored through images of a performance that never happened, of a play that never existed. 

@g.j.bowden

Gabriel Bowden
Davide Passalacqua

Project 1:

Wet, Draped, pleated, folded, ruckle, wrinkled.

Three looks representing the sweat and sticky feeling of uncomfortable sleepless nights. 

Project 2:

Ferrofluid- Latex Vacuum Duvet to preserve my bones

Project 3:

Five looks manufactured by 100% upcycled materials, at cost zero, developed from approaching textile as main feature of the project. 

It boasts bees wax and aging treatments, embroidery, knitting and gathering techniques enhancing with variations of surfaces and details. 

The models are portrayed in a desolate atmosphere, to engage with the sense of loss and havoc led by capitalism and over consumption. 

@rulfur

Davide Passalacqua (project 3)
Davide Passalacqua (project 1)
Oliver Jeanes

Model meltdowns, interns on the loose; next thing you know the designer’s throwing a stiletto! Capturing backstage nostalgia in all its chaos and glory.

@rockstarkingforever

Photography: Callum Hansen
Videography: Orien Cleis

Oliver Jeanes
Zonda Wong

Bystander

A confession about the internal turmoil I faced during self-interrogation, projecting numbness and confusion onto tangible subjects by objectifying and manipulating the human body into non-identifiable sculptural forms as an escapism for my detachment and separation from my identity.

@_zonda.w_

Zonda Wong
Paris Ryan

Fable

This project looks at uniform, its creation and existence.

@pariss.ryann

Direction: Finlay Scott  @officialfinscott

Photography: Sannica Wong @sansannica

Sophia Laycock

All is Dust 

A meditation on memories of intimacy: I remember traversing woodland with my partner, near my home. A hand cut leather pixel is sewn- one to another- and with each of them I remember promises made and moments shared, thousands of them. Contemplating this, I laid in a hollow in the earth, muddied, despondent.

@sophia_laycock

Sophia Laycock
Sophia Laycock
Luke Hemingway

Worktown 

A project named after by the book by David Hall of the mass observation of Boltoners in the 1930s.

@lukehemingway_

Luke Hemingway
Sean Maerklen

The Sean Show

I really dug deep into my past with this project, questioning why I like the things that I like and linking it back to my mother and my sister and the influence they have had on me.

@wherethefuckissean

Sean Maerklen
Sean Maerklen, sketchbook page
Course Tutors:

Explore

Fashion Film

Student Submission: The Golden Fish Fairytale

06 September 2017
In response to Nick Knight's brief, Mastered student Anna Grodskaya explores eroticism in contemporary image making with a film and set of stills.
Conversation

Panel Discussion: Brand Identity

27 November 2019
Matthew Williams and design studio OK-RM breakdown how they built 1017 ALYX 9SM’s visual brand identity as part of the 1017 ALYX 9SM GROWING FAMILY x HXOUSE event.
Live Panel Discussion

Panel Discussion: Mapping Identity and Diaspora - Paris S/S 22 Menswear

26 June 2021
Chaired by Jess Gianelli, the Central Saint Martins Fashion Communication graduates debate fashion’s tumultuous relationship with representation, focusing on how designers in Paris are tackling the themes of identity and diaspora.
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