Hot on the heels of the brand's S/S 22 collection, which went viral after screening a special episode of The Simpsons, with industry elite such as Anna Wintour made to walk the red carpet, Balenciaga have announced their next show. The Fall 2022 collection will be revealed off-schedule on 8 December with a video and lookbook titled The Lost Tape/The Show That Never Happened. The move is part of an industry-wide shift which is seeing brands move increasingly beyond the boundaries of the schedule and the traditional runway format, however going against the grain is nothing new for creative director Demna Gvasalia. Recently, he's 'hacked' Gucci, presented a collection in the form of a video game and created skins for the game Fortnite. Aside from a digital invitation featuring a CD marked in black pen with details of the show, Gvasalia is keeping his cards close to his chest; no doubt he'll surprise and delight the industry as usual. Stay tuned for more information.
21 September 2021
In their next venture embracing fashion's digital future, Balenciaga mark themselves as the first luxury house to team up with award-winning gaming platform Fortnite.