Why You Should Visit Digital Artist Maxim Zhestkov's London Exhibition

by SHOWstudo on 15 August 2022

An immersive, interactive experience at the W1 Curates space in London features state-of-the-art floor to ceiling digital screens.

An immersive, interactive experience at the W1 Curates space in London features state-of-the-art floor to ceiling digital screens.

The best way to get to grips with the fast-moving evolution of digital artworks is to dive in head first. A new exhibition in the basement space of London's W1 Curates invites visitors to do just that. Walls undulating with digital wave systems created by the artist Maxim Zhestkov meditate quite literally on the ever-changing, moving landscape of virtual creativity, blurring the lines between what we conceive to be natural and 'real' forms, and the digital.

Breaking beyond the confines of traditional pictorial art forms, contained within a frame, Zhestkov's installation work Waves crashes over the walls of the interior space and out onto the three floors of the facade of the FLANNELS building, where the W1 Curates space is currently housed. These LED screens, visible to passersby, also suggest a more democratically functioning art gallery system in the metaverse.

Taking natural elements as his starting point, the artist then creates what he terms 'digital sculptures' to explore the changing behaviours of different forms. Waves, more specifically, ruminates on shifts in energy, thinking about the disruptive and merging forces of these universal symbols of nature as they oscillate. The installation at W1 Curates will be Zhestkov's first site-specific work of this scale, having previously exhibited at the Decentral Art Pavilion Venice, ArtBasel Miami and Contemporary Istanbul, amongst other international events, also collaborating with brands including adidas and Playstation.

'It is fascinating how structures could be assembled by themselves, following the basic underlying rules of our world. Any material, including living matter, forms using the same set of rules, and I think that this is something that we take for granted, but it is truly astonishing when you think about it.' - Maxim Zhestkov.

Waves opens to the public on 18 August 2022.

Explore

News

New Virtual Exhibition Asks Artists To Create Climate Change-Inspired Work

27 October 2021
Ahead of the United Nations Climate Change Conference COP26, the United Nations Climate Change Conference, creative agency Art Partner join UNESCO to present #CreateCOP26; a competition and virtual exhibition engaging young artists on climate change.
News

Is the Virtual Catwalk the Future?

28 March 2022
Dundas, Tommy Hilfiger and Etro were amongst the brands who showed virtual presentations as part of first Metaverse Fashion Week. Is this the beginning of the end for the traditional catwalk show?
News

Nick Knight Sets The Standard for Fashion in the Metaverse

09 August 2022
Nick Knight’s SHOWstudio NFT collection ikon-1, featuring Jazzelle, aims to bring a new point of view to the metaverse.
Back to top