Every generation thinks they are the first ones to accomplish anything, which we should know by now is a mode of thinking that couldn’t be further from the truth. After all, understanding the past is vital for propelling the future forward. The Woolmark Company knows that the interchange between the past and present is important in creative development which is exactly why this year's annual International Woolmark Prize is centred around the theme of 'dialogue'.
The leading authority in wool production is using their annual accolade to bring next-generation talent and established artists together. That means collaborating with American artist Joan Jonas to create a fashion film showcasing the designs of this year’s finalists.
'Years ago, I would not have participated in a project like this, but I’ve since become very interested in how people interpret my work, how they might be influenced by it and how it might change the way they view their own work,' explains Jonas whose influential work is set to be the subject of a career retrospective at New York's Museum of Modern Art in 2024.
Featuring looks from this year's finalists including A. ROEGE HOVE, Bluemarble, Lagos Space Programme, MARCO RAMBALDI, MAXXIJ, Paolina Russo, RHUDE and Robyn Lynch, the film is a re-staging of Jonas' iconic 1972 performance Delay, Delay. Starring Hollywood actress Taylor Paige and recording artist Loyle Career, the upcoming talents show off the dynamism of this year's designs in a fashion film blurring the lines of performance and installation. Set along the coast of Marseille, the film directed by Partel Oliva and choreographed by John Johnson, expertly showcases the movement of the competitions current roster's creations.
In truth the creative display is just a teaser of what's to come with the final event taking place on 15 May in Paris. There, one of the finalists will be awarded AU$200,000 (106,000 GBP) to invest in the development of their business by a prestigious panel of experts. Another finalists will be the recipient of The Karl Lagerfeld Award for Innovation and receive AU$100,000 (53,000 GBP). Before you decide who you think should take home this year's grand prize, check out the full film below.