Parisian fashion brand Y/PROJECT have today announced that they will be merging their men's and womenswear lines, showing exclusively on the Paris menswear schedule. Stepping away from the extreme demands of showing on both schedules, Y/PROJECT will focus on creating one streamlined, more conscious collection twice a year, which will also provide more creative time for the design team. This will come into place immediately, with their first unified collection for A/W 21 revealed digitally towards the end of the month on 24 January.
Headed up by Belgian designer Glenn Martens, Y/PROJECT is largely regarded as a label which does things it's own way. The designs are notoriously playful and often wonderfully complex in the sense that they are typically adaptable and can be undone and done back up in all manner of ways to transform them into something completely different (see their S/S 21 collectionfilms which show you how to style the clothes). In June 2020, the brand also unveiled their new sustainable Evergreen collection. The seasonless line sits in store all year round, and is frequently updated with reinterpretations of signature designs from previous seasons.
'We never claimed to be your "standard" fashion brand. We never accepted the domination of hypes and global trends. We never created clothes just to fulfil expectations of different markets' the brand said in a statement released this morning.
'Within this year of pandemic I reflected on the core reasons of our existence. My team and I take extreme pleasure in experimentation, in pushing concepts, in developing all our patterns in house, in challenging aesthetics by pushing limits and crossing borders. We create clothes which question the expected, the accepted, which celebrate craftsmanship and creativity.' Glenn Martens