Zac Posen Announces Closure of His Eponymous Brand

by SHOWstudio on 4 November 2019

Despite being a red carpet mainstay during the 00s, the New York company is closing down.

Despite being a red carpet mainstay during the 00s, the New York company is closing down.

American designer Zac Posen has announced the closure of his eponymous line, after nearly two decades in operation. Famed for his sumptuous, highly feminine eveningwear, Posen arguably defined red carpet dressing in the 2000s and early 2010s, with the likes of Gwyneth Paltrow, Oprah Winfrey, Rihanna and Katie Holmes wearing his designs.

Posen rocketed to fame very quickly, in part due to being well-connected (he went to school with actress/it-girls Paz de la Huerta and Stella Schnabel) but also winning a number of grants and awards that propelled his business and brand stature. Sean Combs - also known as Diddy - was an investor and Naomi Campbell was an early supporter. Posen became part of the New York fashion establishment and a household name, through his high street collection with mass retailer Target and his six year stint as a judge on the reality TV show Project Runway. However, financial pressures, his mother and sister leaving the business, and industry feeling that Posen was 'overreaching' and 'grandiose' meant the designer experienced something of a fall from grace, which was explored in the 2013 documentary, House of Z.

While in recent years, Posen's fortunes had improved with his return from showing in Paris to New York, however it seems he was unable to regain his lost ground and he announced on Friday that his line would be closing. Coupled with the closure of Barney's New York, it's an end of an era for American fashion.

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