Design Download

Launched on 30 May 2002 — ongoing

In 2002 SHOWstudio launched the first Design Download - a series offering prestigious designer garment patterns for free, seeking to demystify and democratise the fashion process. SHOWstudio viewers are gifted a unique opportunity to study, interpret and construct intricate runway pieces, and invited to submit the results to inspire future learners. In some years chosen viewers have won prizes for their submissions, from original art to fashion films featuring their garment.

The ongoing project began with a pattern by internationally acclaimed designer Yohji Yamamoto, whose donation echoed the enigmatic nature of the designer's work by providing only a cryptic hint in place of the step-by-step instructions usually supplied with domestic dressmaking patterns. In the ensuing years, venerated talents such as John Galliano, Alexander McQueen, Martin Margiela and Antony Price have allowed viewers to download the building-blocks of key pieces, alongside then-emerging designers including JW Anderson, Simone Rocha and 1017 ALYX 9SM and experimental visionaries Gareth Pugh and Iris van Herpen.

Explore the invaluable archive of garment patterns, study the pieces made up in fashion films, editorial images and submission galleries, and get inspired to make your own couture creations.

To enjoy to their full potential, patterns are best experienced via laptop or desktop.

Send in images of your creations with your name and location via the email design.download@showstudio.com to be featured on the website!

Explore

Project

Punk: DIY

07 May 2013
Embracing Punk's underlying ethos of DIY and self expression, SHOWstudio opened up its latest film season to viewers.
Project

Made In Hollywood

04 July 2003
A tribute to legendary rodeo tailor Nudie, with contributions from fashion photographer Craig McDean and cultural critic Mark Simpson.
Project

Antony Price: For Your Pleasure

17 February 2009
Featuring never-before-seen materials from the designer's archive, SHOWstudio unpicks the seams of Antony Price's four decade long fashion career.
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