Launched in 2002, SHOWstudio's Design Download initiative has a simple and direct aim: to help demystifying the fashion process by offering prestigious designer garment patterns for download via the Internet.
The ninth installment in the series comes from one of London's top talents; acclaimed designer, renowned wit and party dress doyen Giles Deacon. He's offered up the pattern to his saucy double duchess silk The Troubadour dress from his nature-inspired Autumn/Winter 2007 collection. The frock - which was modelled on the runway by Lara Stone - is part playful, part traditional, thanks to eighteenth century notes such as a regal square neckline and puff sleeves.
We celebrated the artistic potential of Deacon's pattern with an amazing competition. Once viewers had constructed their take on the dress, they simply submited images of their creation to SHOWstudio via Twitter (@SHOWstudio #DesignDownload) and/or email (firstname.lastname@example.org) for the chance to see their work displayed online in our submissions gallery. Nick Knight and Giles Deacon reviewed the entries and selected their favourite, which then became the star of a specially commissioned SHOWstudio fashion film! Who wouldn't want to see one of their creations captured exquisitely on camera at SHOWstudio?