In January 2004 Photographer Jason Evans and stylist Simon Foxton took an i-D menswear shoot as an opportunity to have fun with a creative gamble. Eschewing the comfort of careful pre-planning, conventional casting and extensive pictorial referencing, long-time collaborators Evans and Foxton aimed instead for an experimental mood in Fancy Pants.
The parameters of this fashion shoot were set loosely enough to allow maximum spontaneity: clothing runs counter to contemporary menswear, looking to the unstructured, body-conscious, colourful, and revealing. The models, bar one, are arriving sight unseen, three friends of a man Evans approached in the street. Lighting is to be governed by chance, and pictorial reference is kept to an absolute minimum with old sporting photos provided only to give the models ideas about pose and stance.
Emanating from a shared sense of unease about contemporary editorial, Evans and Foxton hope to create a new way to make photographs - and have fun in the process. Here, live stills captured throughout the one-day shoot provide a 'rolling reportage' of the fashion editorial later featured in i-D magazine in May 2004.