Encapsulating the undone aesthetic that underpins their collections, the Marques'Almeida S/S 15 campaign is the antidote to the photoshopped advertising imagery that dominates fashion. The M'A duo handed creative responsibility to their young studio team, the same crew that made the collection, and asked them to follow their intuition and dream freely.
In keeping with Marques'Almeida's passion for street-inspired fashion and their love for the raw, honest imagery of style titles such as The Face and early Dazed & Confused, SHOWstudio, Marta Marques and Paulo Almeida invite you to eschew Photoshop and the expensive production that goes behind polished high fashion campaigns and offer up your own home-crafted Marques'Almeida S/S 15 campaign. Either style yourself in some new season Marques'Almeida, or choose something in homage to the brand - a vintage piece, some frayed denim to channel the M'A signature, an item borrowed from a friend or even nothing at all! The 'campaigns' can be as literal or as conceptual as you like. Use the images shot by M'A's brilliant studio team as your inspiration and get submitting via Twitter or Instagram using #MarquesAlmeidaxSHOWstudio or email firstname.lastname@example.org. The shots will be judged by Marta Marques and Paulo Almeida. They'll be looking for the most creative, inspiring entries - ones that capture and celebrate the M'A ethos the best. The winner will receive their very own piece of M'A clothing - an effortless, wear-with-anything, unisex baby blue denim tunic. Get creative - all you need is an iPhone camera. Competition closes Monday, 13 April 2015.