Over spring 2006, SHOWstudio embarked upon a series of projects devoted to exploring The Sound of Clothes. Beyond overlaying imagery with non-specific sound - such as favourite songs or ambient music - the aim of the series was to explore a range of audio possibilities, such as discovering the actual sound a garment makes.
In 2013, the team decided to build on this project by visiting the studios of Mary Katrantzou, Sibling, Piers Atkinson and Matthew Williamson ahead of their S/S 14 shows to record the sounds of them making their collections. The many noises - including everything from knitting machines and the tinkling of crochet needles at Sibling's studio to patern cutting and gemstone application at Mary Katranztou's HQ - were then remixed into music tracks that give a unique audio take on the collections and capture the diversity of London Fashion Week. Some sounds appear exactly as they were recorded, while others have been stretched and manipulated by sound artist Stu Sibley to sound like beats or instruments.
The songs are supported by visuals that focus on breaking down the runway collections into abstract elements. The audio is used to drive and power 3D animations, which are presented in colours taken directly from catwalk looks.
Listen carefully to hear what sounds you can spot in the tracks or visit our Collections page to see our full coverage of the S/S 14 offerings from Mary Katrantzou, Sibling, Piers Atkinson and Matthew Williamson.