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Fashion Film

Fashion Film: 9

by Raquel Couceiro and Myles Henrik Hall on 3 April 2020

With high fashion and gaming traditionally separate from one another, SHOWstudio Head of Film Raquel Couceiro and film editor Myles Henrik Hall blur the boundaries in this fashion film. The pair identify the very real influence of popular media–be it comic books, role player games, cult movies or dystopian fiction–on how we dress in the world, bringing to life nine of pop culture's most recognisable female characters in a combination of contemporary fashion, and clothing from specialist providers.

Follow Couceiro and Hall's lens as their iterations of an angelic character à la Final Fantasy's Lightning to their own version of DC Comics' Harley Quinn are presented in 'hero mode'. Which heroine will you be today?

With high fashion and gaming traditionally separate from one another, SHOWstudio Head of Film Raquel Couceiro and film editor Myles Henrik Hall blur the boundaries in this fashion film. The pair identify the very real influence of popular media–be it comic books, role player games, cult movies or dystopian fiction–on how we dress in the world, bringing to life nine of pop culture's most recognisable female characters in a combination of contemporary fashion, and clothing from specialist providers.

Models:
Bliss at Milk Management, Drew at Models 1, Prim at Models 1, Dulcie at Milk Management
Hair:
Katsuya Kachi
Make-up:
Lynski
Nails:
Kristine Toce
Film Edit and Camera:
Music:
‘Dumb’ by Pretty Sick
Grip:
Brendon
Production:
Photographic Assistance:
Styling Assistance:
Make-up Assistance:
David Giller
Hair Assistance:
Yuri Kato
Lighting Equipment:
Pro Lighting
Grip Equipment:
The Grip Company
Special Thanks to:
Nick Knight, Matthew Williams, Calum Knight, Shin Murayama, Kyle Giuca, Kira Goodey, Jivomir Domoustchiev, Cyberdog, Paperself, 1017 ALYX 9SM team, Todor Ivanov, Jem Morton, Anne Torselius, the Hall family, the Couceiro family

Explore

Image Gallery

Stills Gallery: 9

03 April 2020
Explore the captivating stills from Raquel Couceiro and Myles Henrik Hall's fashion film 9.
Image Gallery

Behind the Scenes Gallery: 9

03 April 2020
Explore the behind-the-scenes photos from the cosplay and gaming-inflected film 9.
Interview

Interview: Raquel Couceiro and Myles Henrik Hall On '9'

03 April 2020
'Why wouldn't you dress like your favourite character from a video game that you're playing?' The '9' directors talk the making of their cosplay and pop culture-inflected fashion film.
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