Cutting Edge: Gareth Pugh

Launched on 22 January 2010

On 20, 23 and 24 November 2009, world-renowned fashion designer Gareth Pugh took up residence in the LiveStudio to handcraft a one-off garment. The entire process of creation was recorded and broadcast live to a global audience, and subsequently edited into a process film. Pugh's final dress was modelled by Raquel Zimmermann in a joyful performance, set to the soundtrack of Lady Gaga’s Poker Face and captured on film by Nick Knight.

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