Cutting Edge: Gareth Pugh

Launched on 22 January 2010

On 20, 23 and 24 November 2009, world-renowned fashion designer Gareth Pugh took up residence in the LiveStudio to handcraft a one-off garment. The entire process of creation was recorded and broadcast live to a global audience, and subsequently edited into a process film. Pugh's final dress was modelled by Raquel Zimmermann in a joyful performance, set to the soundtrack of Lady Gaga’s Poker Face and captured on film by Nick Knight.

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Project

Splash!

03 April 2013
Couturier Iris van Herpen creates an impossible dress live at SHOWstudio in a collaboration with Nick Knight and Daphne Guinness.
Project

Insensate

19 November 2008
Nick Knight showcased the brutal geometry of Gareth Pugh's A/W 08 collection in a dark, witchy fashion film and Dazed editorial.
Project

Les Smokings

16 June 2011
Fashion Designers including Nicola Formichetti and Giles Deacon create an interpretation of the classic tuxedo live on camera.