Cutting Edge: Gareth Pugh

Launched on 22 January 2010

On 20, 23 and 24 November 2009, world-renowned fashion designer Gareth Pugh took up residence in the LiveStudio to handcraft a one-off garment. The entire process of creation was recorded and broadcast live to a global audience, and subsequently edited into a process film. Pugh's final dress was modelled by Raquel Zimmermann in a joyful performance, set to the soundtrack of Lady Gaga’s Poker Face and captured on film by Nick Knight.

Main Contributors



Judy Blame: In Black and White

10 June 2010
Legendary stylist and designer Judy Blame took up residence in the studio to craft an array of artefacts live on camera.


03 April 2013
Couturier Iris van Herpen creates an impossible dress live at SHOWstudio in a collaboration with Nick Knight and Daphne Guinness.

Glamour On A Budget

01 December 2010
Milliner Stephen Jones took up residency at SHOWstudio to craft two festive, flora-inspired pieces live on camera.