Cutting Edge: Gareth Pugh

Launched on 22 January 2010

On 20, 23 and 24 November 2009, world-renowned fashion designer Gareth Pugh took up residence in the LiveStudio to handcraft a one-off garment. The entire process of creation was recorded and broadcast live to a global audience, and subsequently edited into a process film. Pugh's final dress was modelled by Raquel Zimmermann in a joyful performance, set to the soundtrack of Lady Gaga’s Poker Face and captured on film by Nick Knight.

Main Contributors




03 April 2013
Couturier Iris van Herpen creates an impossible dress live at SHOWstudio in a collaboration with Nick Knight and Daphne Guinness.


19 November 2008
Nick Knight showcased the brutal geometry of Gareth Pugh's A/W 08 collection in a dark, witchy fashion film and Dazed editorial.

Les Smokings

16 June 2011
Fashion Designers including Nicola Formichetti and Giles Deacon create an interpretation of the classic tuxedo live on camera.