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Live Project: Taking More Liberty's

published on 6 August 2009

Taking More Liberty’s celebrates spontaneous creativity and the sheer unbridled exuberance and theatre of London’s streets. Originally broadcast as Taking Liberty’s in 2004, in association with the London department store of the same name, the project offered passers-by the chance to record their personal style. An interactive camera and sensor was placed in the window of Liberty’s on Regent Street, inviting passers-by to capture their ‘look’ for a competition judged by stylist Katy England, who was invited to draw up a shortlist of ten finalists—one of whom won £300 worth of Liberty vouchers. The phenomenal response of over 17,000 participants in a two-month period proved how the street is as fertile a breeding ground for fashion imagery as the photographic studio. All of the images were posted on SHOWstudio.com as a testament to the democratic nature of London’s internationally renowned street style, captured by day and by night. The project was restaged as part of SHOWstudio: Fashion Revolution, with the set-up once again placed in the windows of Liberty’s from the 5–26 October. The best look was this time judged by fashion designer Gareth Pugh and awarded a prize.

Taking More Liberty’s celebrates spontaneous creativity and the sheer unbridled exuberance and theatre of London’s streets. Originally broadcast as Taking Liberty’s in 2004, in association with the London department store of the same name, the project offered passers-by the chance to record their personal style. An interactive camera and sensor was placed in the window of Liberty’s on Regent Street, inviting passers-by to capture their ‘look’ for a competition judged by stylist Katy England, who was invited to draw up a shortlist of ten finalists—one of whom won £300 worth of Liberty vouchers. The phenomenal response of over 17,000 participants in a two-month period proved how the street is as fertile a breeding ground for fashion imagery as the photographic studio. All of the images were posted on SHOWstudio.com as a testament to the democratic nature of London’s internationally renowned street style, captured by day and by night. The project was restaged as part of SHOWstudio: Fashion Revolution, with the set-up once again placed in the windows of Liberty’s from the 5–26 October. The best look was this time judged by fashion designer Gareth Pugh and awarded a prize.

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