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Interview

Interview: Discussing the Future of Fashion Film

published on 21 October 2020

Nick Knight and SHOWstudio's Head of Fashion Film Raquel Couceiro discuss the medium of fashion film. They talk about highlights from their long working relationship, including films for Gareth Pugh, Maison Margiela and Valentino, and discuss what they look for when selecting entries from SHOWstudio's fashion film submissions.

With it being a medium still in its infancy, Knight and Couceiro also talk about fashion film's place in the language of fashion photography and image-making, and what it might look like in the future.

'The fashion films that we make are non-narrative...We're not imposing a story on top of our film. The narrative, we believe, is already in the piece of clothing.' Nick Knight

Nick Knight and SHOWstudio's Head of Fashion Film Raquel Couceiro discuss the medium of fashion film. They talk about highlights from their long working relationship, including films for Gareth Pugh, Maison Margiela and Valentino, and discuss what they look for when selecting entries from SHOWstudio's fashion film submissions.

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