Video: Creating URL Identities - @uglyworldwide, @materiesfecales + @creepyyeha

published on 21 October 2020

What makes the perfect Instagram?

In a unique animation, digital designer Nick Merdasi presents the Instagram profiles harnessing the power of the internet to create and promote their own unique image. The socials profiles of model Jazzelle Zaughnatti @uglyworldwide, design/music duo Fecal Matter @materiesfecales and designer Yeha Leung @creepyyeha are shown like never before, as the interface of Instagram is carefully pulled apart.

What makes the perfect Instagram?

3D Animation:
Jazzelle Zaughnatti, Fecal Matter, Yeha Leung



Interview: @creepyyeha on Instagram and Self-Branding

21 October 2020
Designer Yeha Leung aka @creepyyeha discusses devising an internet presence on Instagram and bypassing the traditional fashion system.
Fashion Film

Fashion Film: 3D Dreamgirl

16 July 2015
3D artist Claudia Maté played off Daisy Lowe's retro beauty in this exploration of the female image online. Louby Mcloughlin styles, while Adam Goodison directs.
Fashion Film

Fashion Film: Selfie

17 May 2012
Stylist Anna Trevelyan and filmmaker Grace Ladoja take inspiration from the digital generation to create a short for the Fashion Fetish project.
Back to top