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Fashion Film

Fashion Film: It's Not Fitness, It's Life

published on 5 February 2020

Nick Knight captures global lifestyle leader Equinox's sentiment of high-performance living as Ciara takes on the role of the Spirit and Jazzelle Zanaughti that of Love, visualising life's elements. A dynamic cast features athletes whirling through scaffolding and models tearing through tunnels of neon light, defying limitations whilst the voice of musician SAINt JHN provides a mantra for daring be bold.

Nick Knight captures global lifestyle leader Equinox's sentiment of high-performance living as Ciara takes on the role of the Spirit and Jazzelle Zanaughti that of Love, visualising life's elements. A dynamic cast features athletes whirling through scaffolding and models tearing through tunnels of neon light, defying limitations whilst the voice of musician SAINt JHN provides a mantra for daring be bold.

Concept and Direction:
Performance:
Ciara, Jazzelle Zanaughti, Sadiq Nasir, Hannah Ferguson, Aaron Vickers, Jorge Antonio, Chase Armitage, Zoe Arshamian, Matthew Ball, Shay Barlay, Jess Buckley, Karen Buengo, Marlon Courbin, Robin Dobler, Andrea Dvorak, Russell Fine, Fabio Forillo, Pamela Forster, Emily Goodenough, George Hill, Genevieve Horn, Amy Hollins, Petra Hudjuk, Eloise Hymas, Jonathan Jenvrin, Kalene Jones, Christie Lee Manning, Malik Le Nost, Vicki Leung, Chris Lodge, Javier Lozano, Callum Macdonald, Tom Mather, Angelo Reccho, Ben Ritter, Joe Scandrett, Ellie Smyth, Federica Somma, Pip Stefani, Richard Ampaw, Maria Borges
Voice:
SAINt JHN
Creative Direction:
Choreography:
Tanisha Scott
Hair:
Christiaan
Make-up:
Sir John
Film Edit:
Assistant Film Editor:
Set Design:
Sound Design:
DIT:
David Palmer, Lilly Palmer
Photographic Assistance:
Rob Rusling, Thomas Alexander, Olivier Barjolle, Stefane Belewicz, Daniel Gurton, George Read
Styling Assistance:
Hamish Wirgman, Peter Aluuan, Isabel Jonica Bush, Archie, Robin Sparkes
Set Assistance:
Tobias Blackmore, Tara Royston, Storm Athill
Make-up Assistance:
Phoebe Walters, Abbie Nourse, Aneesha Sangha
Hair Assistance:
Linnea Nordberg, Angela Hertel, Michaela Olivieri, Christopher Gatt
Nails Assistance:
Jennie Nippard, Karen Louise, Julia Babbage, Metta Frances
Direction Assistance:
James Dyer, Jack Meredith

Explore

Image Gallery

Image Gallery: It's Not Fitness, It's Life

05 February 2020
Explore the images from Nick Knight's film featuring Ciara, Jazzelle Zanaughti and a stellar cast of models and athletes for Equinox.
Video

Equibox

05 February 2020
Kate Moss, Naomi Campbell and Ajak Deng dance to impress at the launch of Equinox Hotels in Nick Knight's film.
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