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Fashion Film

Fashion Film: MACHINE-A X Labelhood Pop-Up

by Rei Nadal on 9 October 2020

Rei Nadal's short fashion film connects the two worlds of concept stores MACHINE-A and Labelhood: London and Shanghai. In an exploration of the thrill of nighttime in these futuristic cities, the models' fashion, as styled by Stavros Karelis, makes them stand out from the shadows in a modern apartment block, while the city lights shine below.

Rei Nadal's short fashion film connects the two worlds of concept stores MACHINE-A and Labelhood: London and Shanghai. In an exploration of the thrill of nighttime in these futuristic cities, the models' fashion, as styled by Stavros Karelis, makes them stand out from the shadows in a modern apartment block, while the city lights shine below.

Direction:
Creative Direction and Styling:
Models:
Di Lan, Rory Griffin
Hair:
Tomi Roppongi.
Make-Up:
Natsumi Narita
Set Design:
David Konix
Music:
‘Planeta Diablo’ from ScummV's EP 'Girl-A'
COVID Supervisor:
Leslie Albuerne
Special Thanks:
Thomas Alexander and Charlotte Knight at SHOWstudio.com, Direct Digital, Cathy Butterworth and Grace De Ville at Saint Luke's, Steven Ma, Peijing Lu, Harry Tibble and Kana Takahashi at MACHINE-A

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Image Gallery

Stills Gallery: MACHINE-A X Labelhood Pop-Up

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These stills are from a short fashion film exploring the thrill of London and Shanghai after dark, directed by Rei Nadal to celebrate the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood.
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