Moving Fashion

Launched on 29 September 2005

The printed page has determined the way fashion looks since women's magazines were first introduced. For over three centuries garments have appeared as if frozen still. Nick Knight's key motivation for founding SHOWstudio was to investigate the representation of clothing through sound and motion; perhaps the last great challenge in fashion image making. Moving Fashion aimed to exploit this exciting new opportunity through an in-depth study of fashion film.

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Project

Sleep

13 December 2001
The first ever global, live-streamed fashion shoot, in which nine top models were styled, made-up and put to bed at The Metropolitan Hotel.
Project

Editing Fashion

19 December 2005
An enquiry into the craft of film editing. A number of professional editors tackled the same footage to produce an eclectic series of fashion films.
Project

Political Fashion

23 July 2008
Fashion industry creatives express their political beliefs, agendas and thoughts in this film and essay project.