Part of: S.W.A.L.K.
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Conversation

In Conversation: John Galliano and Nick Knight On The Future Of Fashion

by Nick Knight, John Galliano on 17 July 2020

'The idea that we could capture this sense of hope that occurs during the creative process, it felt like the right time to do this, to enforce all the things that come as natural as breathing to us at Maison Margiela' John Galliano

John Galliano joins Nick Knight in conversation to discuss creating S.W.A.L.K., a fashion film cum documentary for Maison Margiela Artisanal A/W 20. Here Galliano describes mourning the fashion show as we know it, and creating a new blueprint for the future with Knight. The frequent collaborators discuss their over two decade long artistic relationship, and how this led to a new imagining of Maison Margiela. Describing fittings with Galliano’s muses, the atmosphere on Knight’s set and illuminating the core values of the house to the world via film, Galliano details a desire for transparency and new beginnings for the Maison.

'The idea that we could capture this sense of hope that occurs during the creative process, it felt like the right time to do this, to enforce all the things that come as natural as breathing to us at Maison Margiela' John Galliano

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Fashion Film

Fashion Film: S.W.A.L.K

17 July 2020
This fashion film cum documentary, made in collaboration with SHOWstudio, is the final denouement of Maison Margiela's wish to communicate their couture collection digitally.
Video

Fashion Film: Maison Margiela Artisanal A/W 20 Haute Couture

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'S.W.A.L.K.', made in collaboration with SHOWstudio, is the final denouement of Maison Margiela's wish to communicate their couture collection digitally.
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